The demand for lead generation among other online jobs on online platforms is constantly increasing. And this lead generation task is relatively simple. Even if you don’t know much about online, you can make money doing it.
A company or product becomes successful only when it is popular with people. We know and use many international companies or products. How do we know about them?
Do we ever go abroad to learn about products?
We can know about all the popular companies or products in the world at home. And all this is possible because of digital marketing. Digital marketing can be divided into several categories. Today we will know about lead generation.
What is lead generation 2025 ?
Information and data collected on the desired topic are called leads.
And when leads are collected for a specific purpose based on a business or purpose, the process is called lead generation.
For example, if you are a bookseller, if you collect the number of book lovers based on a particular author and promote that book to them,
the chances of selling that book are high.
It is the main generation that the number of book lovers and information is collected accurately.
LeadGeneration Methods 2025~!
Generally lead generation is done in two ways~!!
(2)~Collect leads from different platforms.
(1)~Funnel Concept~!
- Using this method, leads are collected from customers initially through them.
- For example, for those of you who are used to reading blogs on foreign blog sites,
- if you pay attention,
- you may find that you are reading a blog and suddenly a pop-up appears in front of you.
- That being said subscribe to our newsletter to get all the blog updates.
- Then subscribe with name and email to those of us who are interested.
- Again, many times, you can download a great ebook or some essential file for free if you submit your email there.
Some popular funnel ideas~!
Awareness Funnel~!
- This is called TOFU or Top Of The Funnel concept.
- Here, topics are presented accurately based on business or specific goals directly from various media,
- so that the topic is directly conveyed and the customer provides you with his information.
- Cash out is only Rs 9 as higher profit in domestic cash.
- By using these two lines properly, Naqd has been able to connect with maximum number of their customers.
Funnel of Interest~!
- This is called MOFU or Middle of the Funnel concept. Here, lead generation is done by attractively promoting your various services or products to people who are familiar with your business.
- For example, you are doing a blog post about Facebook pixels.
- At that time you will be shown a pop up asking to subscribe to the email if you want to improve your business by downloading the free Effective Facebook Marketing eBook for 2025.
Consideration Funnel~!
- This is called the BOFU or Bottom of the Funnel concept. Here you can promote various offers or services directly to interested customers.
- For example, you can offer a free online workshop on Facebook marketing to your Facebook article readers using an email sign-up form or registration form.
- Also includes Lead Magnet Funnel,
- Email Marketing Funnel,
(2)~Collecting leads from different platforms
- Nowadays, there are many B2B, B2C and social platforms online,
- through which you can easily find the required information of your target customers based on business needs.
Different Steps of Lead Generation~!
(1)~Planning and Analysis~!
- You need a proper plan of how you are going to generate leads.
- An ideal business profile should be created through and based on marketing research and an in-depth analysis of competitors.
- Eg~ website, social media links etc.
(2)~Research .
- You need to do some ground work by creating ideal customer profiles.
- Eg~ Analyzing incoming leads, their contact information, their database.
- Keeping track of incoming leads and reporting to the sales team is very important at this stage
(3)~Pre-Targeting.
- By pre-targeting you can increase your brand awareness.
- It will help increase your brand recognition as well as boost your outbound marketing KPIs playing an important role in getting the best out of cold outreach.
(4)~Landing Pages.
- Landing pages play an important role in pre-targeting advertising and creating e-mail copy.
- A landing page is basically a webpage where a specific content is displayed on the page.
- You can create a landing page from your website or create a beautiful landing page using any landing page maker platform.
- It is always better to have a landing page instead of a website link as the landing page focuses on one task and helps to eliminate all unnecessary things easily.
- Also, it helps you segment customers into micro groups by sending your targeted messages or e-mails.
(5)~Attracting leads through effective content.
- Recently, content marketing generates three times more leads than other forms of advertising.
- To attract more leads, sharing engaging content is very important. Content like blogs, infographics, videos, images, case studies, webinars, etc.
- The content you share aims to convey your brand identity.
(6)~Reaching out to customers.
- Your lead generation will be effective if you reach out to customers in the right way so you should have a good plan based on your business model.
- For example, you can call and email your customers in sequence.
- After calls and emails, you can check the quality of your leads. Also helps track your activity by recording each lead in CRM.
(7)~Reporting.
- Reporting should be done at every stage of the lead generation process.
- The report should include — incoming leads, time spent researching,
- email templates, number of emails sent, bounced emails, auto replies, follow ups, number of qualified leads and how well those leads were researched.
Types of Lead Generation~!
Lead generation is generally divided into 2 categories based on the task.
- B2B – Business-to-business services
- B2C-Business-to-Consumer
B2B Lead Generation~!
- B2B lead generation is relatively easy.
- In this case, the information of the owners of different business establishments or people of different positions in the company should be found.
- It is an essential step in business expansion that helps in gathering the right customers.
List of B2B Lead Generation Business Directory Websites~!
Business directory websites play an important role in B2B lead generation.
These websites provide company information, contact details, product or service details, etc.
thus, you can easily get information about various companies.
Below is the list of B2B lead generation business directory websites~!
- Yellowpages.com
- yelp.com
- BBB.org
- Local.yahoo.com
- Yellowbot.com
- yasabe.com
- Angi.com
- Manta.com
- Lead fuse
- Justlanded.com
- airbnb.com
- merchantcircle.com
- Superpages.com
- dondb.com
- us.compass.com
- local.com
- infobel.com
- Essential Tools for B2B Lead Generation:
- Findthatlead.com
- LinkedIn Sales Navigator
- D7leadfinder.com
- Email Finder – Getprospect.com
- Discoverly.com
- Peoplefinder.ai
- Skrapp.io
- Hunter.io
- Reply.io
- Zoom info.
- Emailable.
- Snowy too.
- Neverbounce.
- the bouncer
- Zerobounce.
- BriteVerify
B2C Lead Generation~!
The B2C lead generation process is a bit more complicated.
To collect such leads, you need to generate B2C leads through Google ads, Facebook ads, form filling, survey campaigns, various types of offer promotions, etc.
Moreover, to do this work, many times you have to use paid tools.
Essential Tools for B2C Lead Generation~!
- sumo
- Sumo.com
- hubspot
- flow
- hello bar
- Leadfeeder.com
- Picreel.com
- Pipedrive
Tools~!
Free Lead Generation Tools~!!
There are many free tools for lead generation that can help you in your business.
free lead-generation tools~!
(1)~HubSpot Marketing Free.
- Features~ Email Marketing, Form Creation, Landing Page Creation, Content Marketing.
- Limitation~Maximum 2000 emails per month.
(2)~MailChimp.
- Features~Email Marketing, Landing Page Creation, Survey Messaging.
- Limitation~Free for 500 members.
(3)~Sumo.
- Features~ email marketing, social share and bot following, targeted content and analytics.
(4)~ Formal Leadership
- Features~Stylish form creation with best practices, form optimization.
(5)~ Bitrix24.
- Features~Customised Control Panel, Collaboration Tools, Email Marketing.
- Limitation~For 12 members
Lead generation tools provided~!
Some paid tools for lead generation are.
(1)~Leadfeeder.
- Features~website visitor tracking, company profile and interest data.
(2)~ LinkedIn Sales Navigator.
- Features~ Lead search, inbound and outbound sales and custom notifications.
(3)~Unbounce.
- Features~Landing page creation, A/B testing, conversion optimization.
(4)~Salesforce.
- Features~ Customer Management, Lead Generation, Sales Executive Dashboard.
(5)~ HubSpot Marketing Hub.
- Features~ Inbound Marketing, Email Marketing, Relationship Management.
Social media where leads can be collected~!
1)~Facebook.
- Features~Pages, Facebook Groups, Facebook Events, Inbox Marketing.
- Special aspects~ Creating Facebook business pages or groups can help collect leads and build relationships with them.
(2)~Instagram.
- Features~Instagram Stories, EasyLink, Hashtags, Insights.
- Features~Instagram is a great platform to attract and collect leads through visual content.
(3)~LinkedIn.
- Features~LinkedIn Pages, Inbox Marketing, LinkedIn Ads, Lead Generation Forms.
- Special Features~ LinkedIn is an important platform for professional networking and sharing business related content and information.
(4)~Twitter.
- Features~Tweet, Retweet, Hashtag, List.
- Special aspects~Twitter can be used to build relationships with customers through quick and concise content.
(5)~ Pinterest.
- Features~Pins, Boards, Hashtags, Pin Links.
- Features~Pinterest is an old and cool platform for engaging consumers with visual content and providing them with ideas and inspiration.
Tools for collecting leads from social media~!
(1)~ Leadfeeder.
- Features~Website Visitor Tracking, Lead Engine, Lead Feedback.
- Special Description~ Website helps to interact with visitors and show their HPE scores and ratings.
(2)~LinkedIn Lead General Form.
- Features~Instant Form Submission, Lead Promotion Analysis, Automatic Follow Up.
- Special Features~LinkedIn Ads helps to collect leads in an attractive way.
(3)~Facebook Lead Ads.
- Features~Automatic form filling, customised form creation, automatic follow-up.
- Special features~ Facebook business pages and ad campaigns help you collect leads easily.
(4)~Twitter Lead Generation Card.
- Features~Auto Form Fill, Custom Call to Action, Auto Follow Up.
- Features~This is a great tool for collecting leads through Twitter ads and campaigns.
How to make money by lead generation 2025 ?
If we check online marketplaces, we see many job posts or gigs about lead generation.
If you look carefully there, you can see that they are earning from 200 dollars to 2000 dollars per month just by generating leads,
because this work is relatively easy, there is a lot of competition in the market.
But still there are some expert people who are earning very smart amount by it.
Lead generation income depends on the number of leads.
- Clients spend up to $1,000 for some projects. However, if the average is calculated from the bottom, then there is a possibility of earning from 50 dollars to 1 thousand dollars.
- In short,
- it is possible to earn a lot of good income just by doing lead generation.
- If you can make yourself proficient in lead generation.
- Then you can earn money from this lead generation job
What is the future of lead generation?
From the 21st century, the world-wide struggle for information will begin, that is,
we already understand how important information is, judging from that aspect, this work will never stop.
Leads will be needed as long as the business survives.
There is no substitute for a lead to promote a company or product and successfully market it.
In the future, the use of modern technologies such as artificial intelligence will increase for this lead generation.
In general, the demand for lead generation will not increase day by day.
Lead generation is a very important aspect of digital marketing
