The technical term is English. It means technology i.e. Technical SEO means technical SEO. Technical SEO or Technical SEO is how your website meets the technical requirements of search engines. So that Google is in the top page ranking.
We know very well what SEO is. And most of the time we focus on On Page SEO and Off Page SEO. But we forget that there is an important aspect called Technical SEO.
On the other hand, Google only ranks a website that has done on/off as well as technical SEO correctly. Which is clearly stated in one of (ERIN) blogs. So in today’s article I will share detailed guidelines of technical SEO.
What is Technical SEO?
Technical SEO is a process that improves the technical features of a website.
It generally works by improving a website’s Google search performance, crawling and indexing, link structure, page loading speed, mobile accessibility, page titles and metadescriptions, etc.
Essentials of Technical SEO~!
- If you use (on page SEO) and (off page SEO) techniques correctly on your website, it does not mean that you will definitely rank in search engines.
- Because if your website has any technical problems then you can’t rank in search engines.
Technical SEO includes website structure and design, page loading speed, mobile usability, sitemap etc~!
- Technical SEO processes include:
- Website Structure and Design
- Page loading speed
- Mobile usability
- Sitemap
- Robot text
- SSL certificate
- Fixed broken links
- Keeping the crawler error free
- URL structure
- Structured data
- Canonical tags
- Keeping the 404 page error free
- 301 redirect
Website Structure and Design~!
- If the structure and design of the website is good and organised then the visitors will like your website more.
Page loading speed~!
- Page loading speed is very important for search engines.
- The ranking of a website mainly depends on the page loading time.
- And every search engine gives a lot of importance to this matter.
Especially mobile page speed.
- Because most of the users are smart phones.
- Because the page speed of your website is slow, the conversion rate of the website will decrease and the bounce rate of the website will also increase.
- You can test your website speed with tools like GTMetrix, Google Page Insights or Pingdom Website Speed Test to increase page loading speed.
Mobile usability~!
- Nowadays the use of mobile devices besides laptops, desktops, tablets or computers to visit any website has increased at a great rate.
- Websites that are mobile friendly and have fast loading speed. Search engines give them more importance.
- Mobile friendly tests should be done while making the website. If a website is not mobile friendly then the website is not acceptable to the search engines.
- So while creating a website, it must be responsive or designed in such a way that it loads quickly on any device.
- If necessary, the tool called Google Mobile Friendly Test can be used to test mobile friendliness.
SSL certificate~!
- SSL stands for Secure Socket Layer. When any information is exchanged through this layer, it is easily encrypted.
- SSL encryption prevents your credit card, name, address and other personal information from being stolen.
SSL certificates are used to secure a website.
- A very important factor for website ranking.
- SSL certificate converts your website from HTTP to HTTPS which increases the credibility of your website visitors and customers.
- SSL certificate must be installed on every website. Enables https on installed websites.
- If your website does not have an SSL certificate installed, a red message “Your connection to this site is not secure” will appear on the left side of the URL bar.
- And if your website has an SSL certificate installed then there will be a lock icon which when clicked will show a green colour message “Connection is secure”.
- Now almost all web hosting companies provide free SSL certificates with their packages for the first year.
- You can install SSL certificates on your website by purchasing them separately.
Fix broken links~!
- That is, when a link mentioned on the website is clicked.
- These links return no results. They are essentially broken links.
- These links are very dangerous for the website. If the website has too many broken links, the acceptance of the site with search engines decreases.
- Which hinders your website ranking and can also cause problems with Google Adsense. The higher the number of blog posts or pages on a website, the higher the number of broken links.
- Broken links are easily found with broken link checker tools.
- Then those links need to be redirected.
Keep the crawler error free~!
Your website should be free of crawler errors. Otherwise search engine bots will not be able to see your website.
As a result, various pages and posts of your website will not be indexed. You can’t get ranked.
You can find crawler errors from the coverage options in Google Search Console.
URL structure~!
Regularly check if your site URL is correct. Rules for writing a good URL~!
- Remove extra words
- Relevant keywords
- Easy to read
- Use hyphens and underscores
- Match URL and title
- Short URLs are best
- Case sensitivity
- Avoid keyword stuffing etc.
- Structured data
Search engines perform various operations to understand the content of a webpage.
By using structured data on web pages, you can help search engines understand the meaning of web pages.
Click this link Structured Data for details.
- Thin content
- Thin Content If a web page or blog post contains very little content, then that content is called thin content.
- It is said that the value of these things is not with the users.
- This content has no value even in search engines. After all, Google doesn’t like these pages. Which is full of keywords.
Duplicate content~!
Duplicate content refers to content appearing on more than one site on the Internet. If the same content appears on multiple web addresses, you’ve got duplicate content
Although not technically a penalty, duplicate content can affect search engine rankings. When the same content appears at multiple web addresses, it becomes difficult for search engines to determine which version is more relevant to a given search query.
