Engaging YouTube SEO to get more views on YouTube videos works like a magic tool. It is a process of optimizing the videos in a particular YouTube channel to rank higher in the search results.
Engaging YouTube SEO to get more views on YouTube helps to land your videos on YouTube front-page search results.
Keyword research is essential of optimizing your videos. Get a list of keywords both primary and secondary, that your audience is searching on Google every day. How do you do it? As YouTube algorithm operates in a similar manner to Google search algorithm, you have to identify places where these keywords suit best:
- Title of the YouTube Video: Placing the keyword in the title of the video will guide your audience to your video directly. It will also tell them what this video is about. Get a catchy title to your YouTube videos that Google usually share on its front page. Here we shared some effective titles shared below:
- How to-Educational videos
- Viral trend videos
- Trying (a latest trend) for the first time and what happened?
- Reaction to the latest Coke Studio song
- Lifestyle videos (travel/food/home décor etc.)
- Tutorials and Reviews
Even though the pattern is common, these keywords rank higher in the list of subscriber searches for videos. These contents are also called “evergreen content” for its appeal to the users. Thus, you will get your desired views even from Google for the overall increase in total views.
- Video Description: Your video description should include the primary and secondary keywords. It is a perfect place to explain what the video is about. However, ensure the words blend in it well otherwise it will not serve the purpose.
Video Tags guide the audiences to the right videos on your channel.
- Tags on the video: Tags help YouTube to understand what this content is about and organize it. For example, if you have content videos prepared on DTC companies, add tags with niche and keywords as “digital marketing for DTC”, “DTC content marketing”.
- Subsection Chapters of YouTube: YouTube has longer videos divided into subsections so that users can get in the middle of the video without any hassle. If you add your keywords here can help YouTube understand your video content and boost your rankings.
- Engagement and Watch Time: Creating short reels on the longer videos and sharing them on the other platforms prove to be an effective engagement strategy. Count the like, comments or share times to improve ranking. Besides, how long subscribers watch each video is a prominent factor for ranking the video in search result.
Pro-Tip: Long tail and low-competition keywords are the premium SEO element for a niche selection. Research on the questions posted on Quora, Reddit to understand audience queries on particular niche and build content to tackle them. For example, a question posted on Quora about “how to stay productive at night after work” is the long-tail keyword you need. Avoid choosing small and competitive keywords like “how to be productive”. Many content already have been written on this keyword, making it highly competitive.
Check this example of a top ranked YouTube video with a title that placed the keywords in the right place. YouTuber Brian Dean shows how he used SEO as a competitive keyword, placed it in the title and got him loads of subscribers apparently.
A competitive analysis on the uploaded videos:
In fact, you can do a competitive analysis to find the terms people regularly search and link them with the most viewed videos. Do you see a pattern here?
- Topics are common but mostly looked for
- Style and content presentation of the videos
- Variety of the content posted on that topic
For example, Jessica Simpson is creating content for kitchen décor videos. She will check how her fellow content creators with more subscribers address this topic in their videos. One of them can focus on luxury décor whereas another one promote simplistic interior. As a result, Jessica should include both approaches in her next videos for the common audiences.
Check this example of a top ranked YouTube video with a title that placed the keywords in the right place. YouTuber Brian Dean shows how he used SEO as a competitive keyword, placed it in the title and got him loads of subscribers apparently.
SEO tools for YouTube SEO to Get More Views on YouTube
Free SEO tools or paid version are always to your rescue if you are struggling with the keywords research. Tools like Ahrefs, Answer the Public will guide you to find what your users question on the internet. Besides, Google Autosuggest can also help you finish your question with long tail keywords. However, be creative with the questions or keywords you put on there.For example, if you want to create content on learning bicycle, do not simply put “how to learn bicycle” since numerous content are online with this keyword. Moreover, it is highly competitive and hard to rank. Better be specific with the niche such as “how to learn bicycle in 10 steps” or “ make your weekend productive and learn bicycle ”.
Google Analytics: Do check your channel’s google analytics result to get some insights on your videos. Which video of you is performing well, what should be your take on from those ones. Additionally, few things you can keep in mind during:
- Average percentage for view: If you understand whether or not your viewers watch the whole video to the end. If not, work on the video content to make it catchier and less boring.
- Traffic sources: It tells you what communities find your videos and wither your target audience is in that community. Search intent of the audience will help you get the right keywords users are using.
- User Engagement on a particular topic: Notwithstanding, the subject is a common or unusual topic, checking on the engagement to that topic will tell about how relevant the subject is to the audience.
On-Page SEO for your videos help YouTube to describe your video as much as it does for Google.
Your videos do not randomly land on the homepage of your users. YouTube checks the search intent of the users. If the users have interest that reflects similarity with your content videos, YouTube is most likely to put the videos on the front page. How can you influence the YouTube algorithm to do that?
How do you do that? In two ways:
- Leveraging the curiosity gap in your video titles
- Using an appealing custom thumbnail for each videos
Likely as Google, on-page optimization matrics guide YouTube SEO to get more views on YouTube videos.
