We all more or less know what SEO is . But the concept of E-commerce SEO may seem relatively new! What is E-commerce SEO? Before answering this question we need to think about e-commerce. Then we will understand what e-commerce SEO is, its need and importance.
Now we see many things being bought and sold online, which we never imagined. But now we all are used to online shopping. Basically, this method of buying and selling online is called e-commerce.
It goes without saying that the growth of e-commerce is faster than ever. Due to which the competition in e-commerce business is increasing day by day. Every business is trying different ways to deliver its products or services to customers, one of the main ways is e-commerce SEO.
Simply put, e-commerce SEO is done to increase product visibility as well as increase sales. ecommerce seo brings product pages to the top of SERP pages and gets better traffic, thereby increasing organic sales.
E-commerce SEO is considered a strong competitor or complement to advertising.
Importance of E-Commerce SEO
- Currently, we are witnessing a resurgence of e-commerce, especially since the Covid-19 pandemic,
- and according to MarketWatch, its market size will reach $47.73 trillion by 2030. From this we can imagine how much revolution we will see in the future.
- Day! Currently we are familiar with many established ecommerce in Bangladesh like Amazon, eBay, Alibaba and Daraj, needless to say many more e-commerce are coming.
- In this tide of e-commerce, everyone wants to sell their products or services, this is where ecommerce seo will play a role. Already the acceptance of ecommerce seo is increasing day by day.
- The reason is the long-term benefits and acceptance of ecommerce seo as an exception.
- So if you are thinking about long term benefits of ecommerce business then ecommerce seo should be your priority.
How search engines work and what is the main function of ecommerce SEO?
- Search engines are basically like libraries, as we go to the library and search for a particular book and pick the best book we like.
- Search engines and accordingly put the best results at the top of the SERP page according to the keywords we searched for
- Hope we understand how search engines work.
- However, e-commerce websites tend to be a bit larger (more pages) than typical websites, most of which are product pages.
- On the other hand, e-commerce visitors usually search more by product name.
- How to reach the visitor inside the product page of the e-commerce website is basically the main task of ecommerce seo.
E-commerce is the essence of SEO.
E-commerce website SEO is almost like general website seo but each case has some special aspects to consider. Below are the basics of ecommerce seo ~!
(1)~ Keyword Research for E-Commerce !
There are several factors to consider when doing keyword research for e-commerce, one of which is customer demand.
What a buyer might want (search) needs to be specifically considered.
We know that every product or service solves a human problem. We need to keep that in mind while doing keyword research.
If the customer wants to know something about their problem, we can provide a solution to it, on the other hand, if they are searching for a solution, we can reach them.
Apart from that, everything else is like a normal website, i.e.
all kinds of keyword combinations should be kept.
- Short-tail keywords,
- long-tail keywords,
- local keywords,
- brand keywords,
- negative keywords,
- related keywords
Apart from this, there are a few things to keep in mind~!!
- Target audience
- Keyword selection
- search volume
- Keyword difficulty
(2)~ On-Page SEO for E-Commerce !
The main goal of on-page SEO is to make the website search engine friendly.
As search engine robots which we know as crawlers can easily understand the content of our website and index it in quick time.
Also, it is ensured that a visitor can better understand everything about the website through on-page SEO.
Following are some specific aspects to consider while on-page in E-commerce SEO ~!!
- Quality of content
- Correct use of keywords
- Meta tags and meta descriptions
- Product title and description
- Product image optimization
- Use internal and external links
- Mobile friendly
(3)~ Off-Page SEO for E-Commerce !
If E-commerce can be converted into a brand, it becomes much easier to achieve business success.
Basically, through off page SEO it is possible to increase the domain authority of a website as well as transform an ordinary website into a brand.
The optimization done outside the website is called off page SEO.
Off-page SEO for ecommerce is the same as for a normal website, but there are some special aspects to consider~!!
- Backlinks for product pages
- Local SEO
- Social media
- Influencer Marketing
(3) ~ Technical SEO for E-Commerce !
- Technical SEO is the process of solving the technical problems of the website to make it useful for crawlers and visitors.
- If a website is technically well positioned, that website gets indexed quickly and search engines like that website.
Following are the aspects of technical SEO in e-commerce SEO
- Site speed and performance
(4)~ MOBILE OPTIMIZATION FOR E-COMMERCE !
- Developing crawlers and indexes for product pages
- Schema markup for product pages
- HTTPS and website security
- Role of Social Media in E-Commerce SEO
- Currently, the era of social media is going on, thanks to which we are constantly seeing many small and big f-commerces being created.
- However, even though f-commerce and e-commerce seem similar, there are some differences, which will be discussed at length at some point.
Generally, social media signals (likes, comments, shares) directly play a role in a website’s SEO,
but play a major role in driving website traffic. Social media has a role in ecommerce seo and will continue to grow.
How to become an e-commerce SEO expert?
- To be a successful E-commerce SEO expert you must first be a good sales person, arguably a prerequisite for working with e-commerce.
- You need to understand customer/visitor needs and have the ability to direct your activities accordingly.
- Also, the path to becoming an ecommerce seo expert is similar to that of a general SEO expert.
- We have discussed How to be a successful SEO expert if you read our blog-post, hope the matter is clear.
What will be the future of e-commerce SEO?
Hopefully we got a good idea of it early on.
However, some issues need to be discussed. The global e-commerce market is growing at a CAGR of 12.22 from 2022 to 2030 and will reach $47.73 trillion by 2030.
Let’s do another calculation, according to Research and Markets, SEO market size will be $129.6 billion by 2030.
2 things are clear and obvious here, E-commerce and SEO are both sectors that will do very well in the future.
So it goes without saying that we are going to see ecommerce seo at a much higher level in the future.
